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Our Blueprint: How Athletes Build a Legacy Beyond the Game

Updated: Dec 29, 2023



At Pine & Bars Co., we specialize in empowering athletes to transcend their playing fields and build a legacy that extends far beyond their careers. Our mission is to help athletes discover a bigger purpose by cultivating a distinctive personal brand, managing comprehensive marketing strategies, and aligning their influence with meaningful charitable endeavors.


How it Works


1. Personal Brand Development: We understand that an athlete's influence extends beyond the game. We collaborate closely with athletes to craft a unique and authentic personal brand that reflects their values, passions, and aspirations. From logo design to brand messaging, Pine & Bars Co. ensures that every aspect of their brand resonates with their audience.


2. End-to-End Marketing Solutions: Our dedicated marketing team takes care of all the intricacies involved in promoting an athlete's brand. From social media management to content creation and public relations, Pine & Bars Co. employs a holistic approach to elevate their presence and engage their fanbase across various platforms.


3. Charitable Partnership Integration: Beyond personal success, we believe in using influence for good. Pine & Bars Co. specializes in tying athletes' brands to larger charitable purposes that align with their values. By creating strategic partnerships with impactful causes, we help athletes make a positive difference in the world while enhancing the authenticity of their brand.


Co-Founder (Gavin McFarland) and Ben Jones (Calgary Flames) Present a check to KidSport Kitchener-Waterlo at the 2nd Annual Ben Jones Foundation Golf Tournament

4. Fundraising Initiatives: We go beyond traditional endorsements by actively supporting athletes in raising funds for the causes they believe in. Our team at Pine & Bars Co. devises and implements targeted fundraising campaigns, leveraging the athlete's brand and fanbase to drive donations towards meaningful initiatives.


5. Charitable Event Management: Pine & Bars Co. takes pride in managing every aspect of charitable events. From conception to execution, we handle budgeting, secure sponsorships, design and implement branding and marketing strategies, and oversee event management. Our thorough reporting ensures transparency and accountability, providing our athletes with the confidence that their charitable endeavors are making a significant impact.


At Pine & Bars Co., we are passionate about creating lasting legacies that extend far beyond the scoreboard. Join us on the journey of turning athletic success into a platform for positive change, impactful philanthropy, and enduring entrepreneurial ventures. Together, let's redefine the game and leave a legacy that transcends the boundaries of sports.

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