The Southern Clothing Company
As a new start-up by a courageous fashionista, Southern Clothing Co. needed to establish a new brand focused on providing women with beautiful, affordable fashion choices in their online store. SCCO tasked us with increasing brand awareness and engagement, we also created a full branding package which included brand identity, logo design, color palette, business cards, letterhead, and advertising materials that appealed to their customers while infusing Southern Charm into each order. We also built an online user experience that guided customers easily through their minimalistic webpage, as well as ensured their website could compete on search engines, and provide seamless checkout and delivery or products.
Established the brand on multiple social media platforms. Provided extensive social media marketing, ad design, while increasing brand awareness and engagement with customers leading up to the launch date.
Search Engine Optimization (SEO)
Provided an analysis of current SEO rating and optimized the Southern Clothing Co. website using strategic keywords to increase organic website traffic.
Created a new responsive website, optimized for all screen sizes. We enhanced search and sort functionality, while focusing on the natural client experience and flow from initial visit, to services viewing.
Working with SCCO, we created a branding package which included a logo design, hangtags, and more in an effort to introduce the brand, its mission, and how it began.