L’Oreal Colour Trophy / USA + Canada

When the L'Oreal Color Trophy launched in Canada and the USA the brand needed an exciting new way to interact with attendees, models, and viewers. Pine & Bars Co. worked with L'Oreal to develop an interactive marketing experience to promote their new products, help users follow along, and enhance the overall engagement and interaction with the brand.

Social Media

Established the brand on the Snapchat social media platform. Provided extensive social media marketing placement with Snapchat filters, and ad design, while increasing brand awareness and engagement with customers leading up to the launch date.

Snapchat Campaign

Provided two custom Snapchat filters while utilizing geolocation and the Snapchat interface to interact with models, audience, and participants in the Color Trophy event.


Working with L'Oreal, we created branding which included design, brand placement, and more in an effort to introduce the brands event, its mission, and how to interact.